Standing facts
- 08 engines · one evidence model
- 02 arenas · francophone Europe / Africa
- Entry from 2 minutes · free, no account needed
- Every engagement ends in a verdict , never a slide deck
- Fees anchored to value at stake · never consultant days
- Every instrument published blank · 33 rows in the public register
Evidence notes from the operating chair.
Short, testable, written natively in English. Every published note carries a hypothesis, the evidence that tested it, and a verdict standard you can apply to your own decisions. No thought leadership. No unattributed claims.
- 14notes published
- 6frameworks
- 1verdict standard per note
Six frameworks. One discipline.
Each framework groups the notes that test the same class of decision. Pick the one closest to the decision on your desk this quarter.
The Discipline · Deal Reality · MarginLeak · Cash & Capital · AI, honestly · Governance
- 01The DisciplineRead →Evidence before scaleThe one rule that reorders every other rule in the firm.≈1 min read
- 01AI, honestlyRead →AI, honestlyThe frame for the whole framework: no vendor pitches, no unattributed claims.≈1 min read
- 01MarginLeakRead →Your revenue is visible. Your margin leakage is not.How true profitability by customer, product, channel and payment behaviour hides in the data you already own.≈1 min read
- 02The DisciplineRead →Written natively, never machine-translatedTwo languages, one evidence standard. Where translation quietly loses the verdict.≈7 min read
- 02AI, honestlyRead →Human-in-the-loop, honestlyWhere the loop actually catches errors — and where it just makes the deck look responsible.≈7 min read
- 03The DisciplineRead →The operating chairWhat separates the seat that decides from the seat that advises.≈7 min read
- 03AI, honestlyRead →Governance for models that keep learningThe controls a board needs when the model in production is not the one it approved.≈7 min read
- 04The DisciplineRead →Ninety minutes is a disciplineWhy the first evidence loop is short by design, and what fits inside it.≈7 min read
- 04AI, honestlyRead →Productivity is a P&L claim, not a demoHow to test productivity gains against the ledger, not the slide.≈7 min read
- 05The DisciplineRead →The refusal listThe rules we keep so the evidence stays honest — including the mandates we decline.≈7 min read
How we write.
Every note opens with a claim we can be wrong about. If the claim is safe, the note does not ship.
Sources, samples and math live inside the note, not in an appendix. If you cannot re-run it, we have not written it.
Each note closes with a verdict standard — a rule you can apply to your own decision on Monday morning, not a call to think differently.
Evidence for your next high-stakes decision, starting with nine gates.
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